Optimization helps your customers find you.

What it’s all about
Website optimization is the process of optimizing pages on a site so they will achieves higher rankings on search engine listings.  This in return makes the website easier to find for potential customers.  There are many factors to consider with website optimization, including:
    • Keywords and key phrases
    • Title tags
    • HTML Meta tags
    • Link popularity
    • Anchor text
    • Content
    • And more

The goal of optimization is to make your site easier to find on search engines, which would then increase your site’s traffic.  Once a new customer has found your site , they can be prompted to take the next step, whether that be purchasing a product, signing up for a newsletter or simply calling your store for more information.  

How it works
To start, Exponent Studios will help you decide which pages within your site to optimize.  The number of pages you should optimize is really based on your budget and the results you are expecting.  Once the pages are chosen, we begin our optimization process.  This can include such items as writing new and specific titles and meta descriptions,  increasing keyword density, updating alt images and so on.

If you are interested in site optimization, please call us at (785) 749-2622.