Search Engine Optimization (SEO)

What it’s all about.
Search Engine Optimization (SEO) is the process of streamlining a website to achieve a higher ranking on search engines and to increase a site’s traffic. The goal is to create conversions. A conversion is when a customer navigates your site and then takes the next step, whether that be purchasing a product, signing up for a newsletter or simply calling your store for more information. Search Engine Optimization achieves this by making your site easier to find and more customer friendly. There are many factors to consider with SEO, including:

Keywords and key phrases
Title tags
HTML Meta tags
Link popularity
Anchor text
Content
And more

How it works.
Our SEO process is divided into two stages and involves many tools and options. The first stage in SEO is to thoroughly analyze your site and gather information. We need to find out what’s working and what’s not. Exponent Studios has several tools to help us narrow down exactly what your site needs to become SEO friendly.

Once we have gathered enough information to diagnose what your site needs, we can begin the second stage in SEO. This is where we actually start to change and improve your site to become more optimized. This can involve everything from updating keywords and text to technical changes to your site’s code. Now matter what your site needs, Exponent Studios is equipped to handle it. We are SEO Certified and ready to help.

Learn more about our SEO services!

What do you actually get?

SEO Certified professionals working on your site daily to increase conversions.
A better understanding on your online presence and how that strategically fits into your marketing.
Monthly reports that keep you up-to-date on the progress.