Attracting your target audience.
Keyword marketing is an online marketing campaign focused on driving more traffic to your website. The process includes optimizing a page on your site for a specific keyword and then, using a variety of methods, marketing that page to your audience online. The methods can include on-sight code revisions, Google Pay-Per-Click, Craigslist, Oodle, Facebook, directory submission and more!
The benefits of keyword marketing are:
- Achieve higher rankings on search engine listings
- Increase your site’s traffic
- Market directly to your target audience
- Expose your website to new audiences online
What is a keyword?
A “keyword” is simply a word or phrase that a person types into a search engine, such as Google, to search for websites about that specific topic. For example, if someone was looking for running shoes, they might type “running shoes” into a search engine, which would then give them a list of websites that contain information about running shoes.
How it all works
Our keyword marketing process has 4 main steps:
- Choosing appropriate keywords
- Choosing the best marketing intensity level
- Optimizing and/or creating landing pages
- Launching the marketing campaign
The first step in keyword marketing is to choose which keyword(s) to market. This is an important step so we will help you choose the best keywords for your market. The next step is to choose the perfect intensity level to market your keyword.
Each keyword will need to have a landing page on your site. A landing page is simply a page on your site with content focused on 1 specific keyword. If your site already contains a landing page, we will go through and optimize that page to make sure it has all the important criteria for showing up on search engines. This can involve revising your titles, meta descriptions, H1’s, content....etc. If your site does not contain a landing page, we will create one for you!
After that, it’s all on us. We launch the marketing campaign and begin driving more traffic to your site!
Price
We have created a system that makes keyword marketing affordable for any budget! Our customers can to choose the number of keywords and the intensity level of their marketing campaign.
Still have questions? Check out our keyword marketing FAQ's!
